The day many of us have been waiting for is finally upon us. EE have now offically released the details of their 4G price plans.

We believe EE have priced this intelligently. Obviously there is a premium for accessing the 4G network, but they have chosen an optimal price point that will not scare away a significant portion of their current customer base or new prospective customers.

Here is what they have to offer.

4G Mobile Prices & Plans

Consumers (includes VAT)

All of the 24 month plans include:

• A 4G Handset (Huawei Ascend P1 LTE) – other handsets available at an additional cost
• Unlimited calls and texts
• VoIP
• Tethering
• Access to BT Wi-Fi.

Data add-ons will be available should you reach your usage allowance. £3 for 50MB, £6 for 500MB, £16 for 2GB and £20 for 4GB. Alerts will be sent via text when you have used up 80% of your usage and when you have used all of your allowance.

Voice and Text allowances can be taken to Europe and a selection of other countries for an additional £5 per month.

£36 – 500MB

£41 – 1GB

£46 – 3GB

£51 – 5GB

£56 – 8GB

SIM only deals will launch on 9th November and will be £15 a month cheaper than the corresponding handset deal and will be available on 12 month contracts instead of 24 months.

Small Business Customers (excl. VAT)

All 24 month business plans include VoIP and tethering (as part of data allowance)

£30 – 1GB data, 1,000 mins, 1,000 texts

£35 – 1GB data, unlimited calls, unlimited texts + 1 add-on

£40 – 4GB data, unlimited calls, unlimited texts + 1 add-on

£45 – 8GB data, unlimited calls, unlimited texts + 1 add-on

£50 – 16GB data, unlimited calls, unlimited texts + 1 add-on

There is also a Small Business Sharer plan where you have more control over data/minutes/texts between users.

Mobile Broadband

EE will be offering 4G mobile broadband via a USB stick or Wi-Fi dongle (up to five devices can connect at at once – this is a restriction by EE as the device can accept 10 simultaneous connections).

Plans are on 18 month contracts:

Consumer plans (incl. VAT)

2GB: £15.99

3GB: £20.99

5GB: £25.99

Small Business Plans (excl VAT):

2GB: £13.33

3GB: £17.49

5GB: £21.66

Home Fibre Broadband

Plans run for 18 months.

38Mbps service, capped at 40GB data: £15

38Mbps service, unlimited data: £20

76Mbps service, unlimited data: £25

Users will need to pay £14/month line rental and a one-off connection fee of £50

Incentives and EE offers

Opt for a higher tariff for benefits - Customers who take the £41 per month (or £35 per month for businesses) can access 18 million music tracks from the music-on-demand service Deezer, download two games from a selection including Asphalt 7 and Modern Combat 3 as well as streaming live TV via EE’s mobile TV service which includes 19 channels such as Channel 4, Eurosport and the Cartoon Network.

Multi-Buy Discount – If you opt to take the fibre broadband offering with your 4G plan, EE will be offering a discount of £5 a month.

EE Wednesdays – 2 for 1 cinema tickets, redeemable via a code sent via SMS text or via the EE Mobile App (more details below). Therefore, current Orange customers will not lose their 2 for 1 Wednesday offers if they opt to switch their contracts over to an EE 4G plan. Sensible.

EE Film – online movie rentals. This is something we didn’t expect or had heard anything about. EE are pitching themselves against the likes of NetFlix and iTunes etc and offering online movie rentals. After renting the movie you’ll have 30 days to start watching the movie and a 48 hour time frame once you have started to watch it. As a launch offer, if you become an EE 4G customer or a Fibre Broadband customer, you can select 1 film per week from the film store for free, courtesy of EE, up until 28th February 2013.

EE App – The EE app will be available on iPhone/iPad and on Android devices, coming to Windows Phones soon. The app will include Cinema Guide, EE Wednesdays tickets, the Film Store and Trailers. Although, on Apple devices film rental needs to be done via the Internet Browser rather than through the app.

We now eagerly await the 30th October for the EE 4G network to launch…